Enabling Progress: Tata Steel Dhurvi Gold Partnership
Strategy/Goals:
Tata Steel Dhurvi Gold wanted to expand its reach to farmers across India using organic content.
Increase Brand Awareness
Expand their Market Horizon
Get more Farmers to Buy their Product
Our Solution to Tata Steel Dhurvi Gold
Organic Content Creation
We created YouTube and Instagram videos that showcased the use cases and benefits of the product.
Repurposing YouTube Video
Leveraging the Instagram community of 2M+ followers, we repurposed the long video into a reel and published it on Instagram.
Community Engagement
We actively engaged with our community to gather feedback, address queries, and promote adoption.
Videos
How the brand benefitted from this Collaboration
Enhanced Brand Awareness
Indian Farmer's organic content boosted Tata Steel Dhurvi Gold’s reach to farmers across India.
Visibility + Conversion
Short Instagram video gained good visibility, YouTube long-format video achieved high audience retention.